The world is changing and PR with it. If you work in PR or communications there is a book and set of arguments you'll be hearing more of in the New Year. It cuts to the heart of what public relations is and does.
by Dan Slee
Fueled by a bottle of red wine a frustrated journalist and blogger wrote a bold post in 2006 called ‘Die! Press Release! Die! Die! Die!’ that took an axe to one of the standard tools in the PR toolbox.
Now taught in colleges the Tom Foremski post was a battle charge against the Linus blanket of the press release and its 400 words of journalese, approved quotes and notes to editors.