'die! pr! die! die! die!'

The world is changing and PR with it. If you work in PR or communications there is a book and set of arguments you'll be hearing more of in the New Year. It cuts to the heart of what public relations is and does.

by Dan Slee

Fueled by a bottle of red wine a frustrated journalist and blogger wrote a bold post in 2006 called ‘Die! Press Release! Die! Die! Die!’ that took an axe to one of the standard tools in the PR toolbox.

Now taught in colleges the Tom Foremski post was a battle charge against the Linus blanket of the press release and its 400 words of journalese, approved quotes and notes to editors.

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trust me, pr is dead: welcome to the progressive corporate future

There is a lot of thinking right now about what the role of PR is in the future. In this guest post, one PR veteran explains why he has turned author to set out his ideas for the future as he re-thinks what the sector must look like. This may be uncomfortable reading for some.

by Robert Phillips 

My forthcoming book, “Trust Me, PR Is Dead” has attracted a lot of chatter in social media, since the first article appeared last summer. It charts the fall of Public Relations and the rise of Public Leadership: activist, co-produced, citizen-centric and society-first.

It calls for new measurement and accountability metrics, based on Public Value, which will be unique to every organisation that develops them.

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