gearing up for #trustmebrum

It's fitting our 650th post is about an event that will challenge convention and involves a number of bright people we rate.

by Dan Slee

When we first kicked around the idea for what comms2point0 would look like we had this idea that it may be a place for ideas to be shared.

We were also keen to make it a place where people could challenge conventions. So, it's rather fitting that our 650th post should be about an event with one of the most iconoclastic authors we've ever written about.

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trust me, pr is dead: welcome to the progressive corporate future

There is a lot of thinking right now about what the role of PR is in the future. In this guest post, one PR veteran explains why he has turned author to set out his ideas for the future as he re-thinks what the sector must look like. This may be uncomfortable reading for some.

by Robert Phillips 

My forthcoming book, “Trust Me, PR Is Dead” has attracted a lot of chatter in social media, since the first article appeared last summer. It charts the fall of Public Relations and the rise of Public Leadership: activist, co-produced, citizen-centric and society-first.

It calls for new measurement and accountability metrics, based on Public Value, which will be unique to every organisation that develops them.

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