video: trust me, pr is dead... in brum

One of the things that truly makes our heart sing is hearing bright new ideas. Just recently, we hosted a session with former Edelman PR chief Robert Phillips. His new book 'Trust Me: PR is Dead' is a comprehensive takedown of many established practices and an argument for a new way. The good people at Boilerhouse made a short film so you could learn more.

by Dan Slee

Of course, it was entirely fitting that an event for a book about the power of networks should be held in a venue built by networks.

The book was Robert Phillips' 'Trust Me: PR is Dead' his take-down of the traditional PR industry in a post-spin networked world. We've written about it before here and here.

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40 skills you'll need in your 2020 comms team today

What a comms team should look like has been one of the things we've been bothered about for longest at comms2point0. We've written about it in the past. This is an updated look.

by Dan Slee

So what occupies the mind of the most successful Olympic coach Britain has ever had? You’ll find the answer surprising.

It’s not next week, the next Tour de France or who will be in the squad for Rio that occupies cycling’s Dave Brailsford. It’s what his best team will be in five years time.

“I find that once you’ve done that,” he told the BBC, “you can work backwards to work out a way to get to where you want to be.”

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trust me, pr is dead: welcome to the progressive corporate future

There is a lot of thinking right now about what the role of PR is in the future. In this guest post, one PR veteran explains why he has turned author to set out his ideas for the future as he re-thinks what the sector must look like. This may be uncomfortable reading for some.

by Robert Phillips 

My forthcoming book, “Trust Me, PR Is Dead” has attracted a lot of chatter in social media, since the first article appeared last summer. It charts the fall of Public Relations and the rise of Public Leadership: activist, co-produced, citizen-centric and society-first.

It calls for new measurement and accountability metrics, based on Public Value, which will be unique to every organisation that develops them.

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