There’s a surprising amount of similarities between the work and challenges of an advertising agency to that of an in-house comms team…
by comms2point0 Panel Writer Rich Elwell
Read moredon’t be a magpie – put a little ‘retro comms’ back in your life
In the rush to be good at all things digital some of the core basics of communications, pr and marketing can be forgotten. So if that's you it's time to put some retro comms back in your life.
By Darren Caveney
Read moredigital transformation: who is chopping your lemons?
They say the best ideas are the simplest ones. At Pizza Express, the restaurant chain, it was all about the lemons. Who should chop them?
by GUEST EDITOR John Fox
Read morethe business impact of your intranet
The purpose of the intranet is to keep your staff better briefed and better prepared.
by Wedge Black
Read more6 principles to rule them all: encouraging digital change at unison
Digital innovation is all around us. And we’re all at different stages of evolution. But how about in a major union?
by Nick Scott
Read moreplanning your ‘mark-ercise’
Good planning: You just can’t get away from its importance. In this debut you post, one young marketer explains why and where it fits into her approach to effective communications and marketing.
by Laura Page
Read moredo you suffer from ‘groundhog day syndrome’?
Everyone has potential. But how do you identify it and then make the most of it? A free chat with a coach may help...
by Marcus Grodentz
Read moregoodbye dark arts, hello professional frameworks and processes
It’s been said many times before but maybe it needs to be said again. Whatever new tech and shiny new gifts come along to woo us in the comms industry we still need to be great at the basics - strategy and planning, research and evaluation.
by Amanda Nash
Read moretrust - time to change the record?
There's been a big emphasis in local government communications about trust. But is there more to things than that?
by Mike Miller
Read moredreams do come true: I worked on the media operation for team GB at the olympics
It was one of the most successful sporting events Great Britain has ever seen. Almost 70 medals were won as the team finished in second place in the medals table. In a box seat working on the media operation was one comms person.
by Carol Austin
Read moreshiny and new doesn't mean better if what you've got gets results
The debate about Facebook for Work has begun. A few pioneering organisations are using it as a new social internal comms strategy. But hold those horses, argues one comms person.
by Alex Mills
Read moreideas for using audio better
A recent post arguing that radio is overlooked by comms people caught the imagination. Here one comms person talks about their tentative steps and comms up with extra ideas.
by Tom Gannon
Read more9 comms lessons from brexit
The EU Referendum: Has it really only been two months? As a communications case study it's a classic of its kind.
by Ben Capper
Read morecan we have an i-conversation about words that get your goat?
Some words become buzzwords and get attached to everything. We want to reach out and give you this list and have a conversation about your narrative.
by Louise Powney
Read morea rather useful guide to the top tools for delivering great social media content
This week’s #GoodSocMed Twitter Chat, in partnership with the Local Government Association, threw up a tonne of learning and ideas on how to get the most from social media. A key, and ever-growing, requirement is the ability to create engaging and interesting content. This new post gives a cracking round-up of the some of the best tools and resources available to help you.
By Kelly Quigley-Hicks
Read morewalk tall – telling the story of 21st century public servants
What is it to be a 21st century public servant? A new eBook captures it with a collection of stories from public servants from across the sectors.
by Dawn Reeves
Read morea plonker’s a plonker whatever the platform: in defence of email
Email has an image problem. It rarely gets talked about positively. But don’t blame the channel – blame the people who (mis)use it. And if you turn your back on email you may be missing a trick.
By Darren Caveney
Read moreradio reaches 90 per cent of the population... are you even aware of that?
Radio is the overlooked medium and yet it reaches a huge chunk of the population. Comms people need to spend more time thinking about it, one experienced lecturer says.
by Richard Horsman
Read morehealthy future for facebook at work
Facebook has been working on a version of its platform for use as an intranet. Known as Facebook at Work. But what is it like? Pretty good says one digital comms officer.
by Dave Thackeray
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