A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.
by Damien Currie
Read moreif you want to move and shake in your organisation, get yourself a decent strategy
We communicators talk a lot about being strategic. But in the never-ending cycle of cuts, restructures and transformation programmes it’s easy to lose sight of the importance of being strategic. But we mustn’t let that happen.
by Paul Masterman
Read moreour top 10 facebook posts and why they worked – lessons from leeds city council
What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?
by Nick Moore
Read morebe fierce and never mediocre – 28 lessons from a top creative agency
There are over 25k creative agencies in the UK. Wow. So, when you get the chance to visit the number one independent agency in Birmingham, and number 66 independent agency in the UK, that’s a rich learning opportunity.
by Darren Caveney
Read moreever had that awkward moment when you’re asked if you’re ‘down with the kids’?
How well do you engage with your younger audiences? A brand-new workshop might be just the thing to increase your chances of success.
by Rebecca Roberts
Read morebrexit: the uncivil war – reflections of an ad man
Did Channel 4’s new Brexit drama overestimate the power of marketing and advertising to change minds?
by John-Paul Danon
Read moreglued to your smartphone? there’s an app for that
Comms people are often glued to their phones. Here’s a review of an app that might help ease the addiction.
by Will Mapplebeck
Read morea new year’s resolution: comms in the key of factfulness
“The invisible actors behind most human successes are prosaic and dull compared to great, all-powerful leaders… These are the invisible people working in a web of related services that make up society’s institutions. These are the people we should celebrate when things are going well. Brave and patient servants of a functioning society, rarely ever mentioned – but the true saviours of the world.” Factfulness, Hans Rosling
by James Morton
Read moreof course everyone can communicate, but not everyone is good at it
The claim that anyone can do communications is as old as the comms and PR hills. It’s always been an issue and I don’t see that changing any time soon. So should we have a plan to tackle it?
by Darren Caveney
Read moreinternal comms vs external comms: are we now really eternal communicators?
simple fun, creative chat and chilled out listening - the talking comms pod
Listening figures for podcasts continue to rise. So do you fancy adding a rather nifty comms podcast to your listening list?
by Darren Caveney
Read more5 things you learn at the unawards and why they’re a force for good
Judges awarded the innovative Comms Unplugged event both a winners spot and a highly commended tag at the UnAwards18. That’s some achievement for two people delivering it in their spare time. As always there is plenty of learning to share…
by Sally Northeast
Read moredie hard + christmas + creativity + friends = the unawards18
As the magic dust settles on the UnAwards18 I’ve been reflecting on what I think was the best UnAwards yet.
by Darren Caveney
Read morea bigger comms budget for 2019: fantasy or possible?
inspiration can come from the most unlikely places
Who and what inspires you? For me it mostly comes from loved ones and many of the people I am lucky enough to work with. But inspiration really can crop up in the most surprising places too.
by Darren Caveney
Read morehow creating a digital academy can deliver an organisation full of skilled comms people
The phrase ‘communications is everyone’s job’ is true. But how many organisations really upskill their staff to be competent at communications? Here’s one organisation which really has by creating a digital academy.
by Eva Duffy
Read morethe #unawards18 - your guide to the big day
After a three-month build-up the #UnAwards18 is almost here. Here’s your guide to the big day…
by Darren Caveney
Read moresurely iceland have had worse adverts?
What learning can we take from the Iceland advert in relation to political messaging?
by Rebecca Roberts
Read morethe unawards18 shortlist is live
using audio as an effective comms tool
How often do you consider audio as a tool to help tell your organisation’s story?
by Ronnie Jones
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