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As millions attend a virtual concert held in game Fortnite by dance producer Marshmello is it time to look again at how citizens of the future may want to interact with government and public sector organisations and what the communities of tomorrow may look like?
by Sarah Lay
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Life is all about priorities, and the difficult choices we sometimes have to make to focus on what’s important to us.
by Ben Capper
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With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about – plot spoiler, it’s all about appealing to the Millennials and growing youth audiences for the big brands.
by Rebecca Roberts
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Latest industry research has highlighted the lack of diversity in senior comms roles. We can all play a part in addressing this. But where should be begin?
by Harriet Small
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A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.
by Damien Currie
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We communicators talk a lot about being strategic. But in the never-ending cycle of cuts, restructures and transformation programmes it’s easy to lose sight of the importance of being strategic. But we mustn’t let that happen.
by Paul Masterman
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What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?
by Nick Moore
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There are over 25k creative agencies in the UK. Wow. So, when you get the chance to visit the number one independent agency in Birmingham, and number 66 independent agency in the UK, that’s a rich learning opportunity.
by Darren Caveney
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How well do you engage with your younger audiences? A brand-new workshop might be just the thing to increase your chances of success.
by Rebecca Roberts
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Did Channel 4’s new Brexit drama overestimate the power of marketing and advertising to change minds?
by John-Paul Danon
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Comms people are often glued to their phones. Here’s a review of an app that might help ease the addiction.
by Will Mapplebeck
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“The invisible actors behind most human successes are prosaic and dull compared to great, all-powerful leaders… These are the invisible people working in a web of related services that make up society’s institutions. These are the people we should celebrate when things are going well. Brave and patient servants of a functioning society, rarely ever mentioned – but the true saviours of the world.” Factfulness, Hans Rosling
by James Morton
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The claim that anyone can do communications is as old as the comms and PR hills. It’s always been an issue and I don’t see that changing any time soon. So should we have a plan to tackle it?
by Darren Caveney
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Listening figures for podcasts continue to rise. So do you fancy adding a rather nifty comms podcast to your listening list?
by Darren Caveney
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Judges awarded the innovative Comms Unplugged event both a winners spot and a highly commended tag at the UnAwards18. That’s some achievement for two people delivering it in their spare time. As always there is plenty of learning to share…
by Sally Northeast
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As the magic dust settles on the UnAwards18 I’ve been reflecting on what I think was the best UnAwards yet.
by Darren Caveney
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Who and what inspires you? For me it mostly comes from loved ones and many of the people I am lucky enough to work with. But inspiration really can crop up in the most surprising places too.
by Darren Caveney
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The phrase ‘communications is everyone’s job’ is true. But how many organisations really upskill their staff to be competent at communications? Here’s one organisation which really has by creating a digital academy.
by Eva Duffy
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