Content Marketing Manager
Orlo
Full-time
Location: Birmingham
Hybrid working
Who are Orlo?
Founded in Birmingham in 2012, Orlo has become the largest Social Media Management Platform in the UK, serving over 400 customers and managing millions of digital conversations annually. Orlo has focused on the Public Sector, driven by our vision “To build stronger and more resilient communities.” Our technology is now used by public sector organisations across the UK to enhance outcomes for citizens. Our platform empowers users to manage all their outbound and inbound messages from a single, convenient inbox, enabling them to concentrate on what truly matters – improving public sector services.
What are our values?
We’re bold
We graft
We’re curious
We give a sh*t
We’re genuine
What’s the Content Marketing Manager role all about?
We are seeking a talented and driven SaaS Content Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for creating compelling and high-quality content that educates, engages, and converts our target audience. This role will play a critical part in shaping our content strategy and driving brand awareness, lead generation, and customer retention.
What are the key responsibilities?
Content Strategy Development:
Develop and execute a comprehensive content marketing strategy aligned with our business goals and marketing objectives
Identify key topics and trends relevant to the Public Sector to drive content creation
Content Creation:
Produce high-quality, engaging content including blog posts, whitepapers, eBooks, case studies, infographics, webinars, videos, and social media posts
Write clear, concise, and compelling copy that aligns with our brand voice and resonates with our target audience
Content Distribution:
Manage content distribution across various channels including the company blog, social media, email newsletters, and third-party platforms
Optimise content for SEO to increase organic traffic and search engine rankings
Content Performance Analytics:
Monitor and analyse the performance of content initiatives using analytics tools
Generate insights and recommendations to improve content effectiveness and ROI.
Collaboration:
Work closely with cross-functional teams including product, sales, and customer success to ensure content aligns with product messaging and customer needs
Collaborate with external influencers and industry experts to produce relevant content and amplify reach
Customer Education:
Develop educational content to help customers understand and effectively use our SaaS products
Create and maintain up-to-date product documentation, user guides, and FAQs.
Brand Advocacy:
Act as a brand advocate to ensure all content reflects our company values and builds trust with our audience
Engage with our community and respond to comments, questions, and feedback in a timely manner
What would Orlo love from you?
Proven experience in content marketing, preferably within SaaS and public sector
Exceptional writing, editing, and proofreading skills with a keen eye for detail
Strong understanding of SEO principles and best practices
Proficiency in using content management systems (CMS) and marketing automation tools
Excellent analytical skills and experience with content performance metrics
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment
Creative thinker with a passion for storytelling and a customer-centric mindset
Experience collaborating with designers, videographers, and other content creators is a plus
What will you get?
Competitive salary and performance-based bonuses
Flexible work hours and remote work options
Professional development opportunities and access to industry events
A collaborative and inclusive work environment with a focus on work-life balance
For an informal chat to find out more please email Alex Griffiths at alex.griffiths@orlo.tech
How to apply
If you are a content marketing enthusiast with a knack for creating impactful content and a deep understanding of the public sector landscape, we’d love to hear from you. Please submit your CV, a cover letter, and an example of some of your best work to careers@orlo.tech or hit apply below.
