Digital Communications Lead
East Midlands Combined County Authority
Salary: £42,708 – £47,754
Location: Chesterfield, Derbyshire
Ref: 0T855
Closing date: 22nd June
Join us as our Digital Communications Lead and play a creative role in help us engage with the East Midlands community across multiple channels.
Welcome to EMCCA
EMCCA is the UK’s first mayor-led combined county authority. The East Midlands is a great region. But it deserves to be better. Better connected, better funded and better prepared for a future of opportunity, growth, and hope. EMCCA will oversee devolved powers around transport, housing, skills and adult education, economic development, and net zero. We will conceive the strategies and create the connections that will empower local partners, people and businesses – maximising the impact of billions of pounds of funding. Together, our new EMCCA team can put the East Midlands on the map as a place to live, work and study.
Your role in elevating the East Midlands
You will have the opportunity to use your creative skills and experience across multiple channels, including social media, email marketing, SEO and beyond. This includes the planning, delivery and evaluation of our campaigns and messaging. It will be your objective to develop our digital channels to engage key audiences and grow our reach.
This is also a creative role and you will need extensive experience of both photography and videography, as well as post-production editing, to be able to create a range of digital content.
Key responsibilities include:
Managing the development of digital channels and technology used by the communications team to deliver successful communications activity that engages key audiences, maximises reach and achieves communications objectives.
Developing, implementing, tracking and optimising digital marketing campaigns including social media advertising, email marketing, display ads, search engine optimisation (SEO), search engine marketing (SEM) and pay per click (PPC) to ensure digital growth.
Assisting with the development and maintenance of websites, managing conversion rate optimisation, quality assurance and SEO reviews as necessary.
Contributing to the development and maintenance of strategy for paid-digital advertising, social media and content
Scheduling and forward planning of social media posts and digital communications activity
Creation and editing of digital content, such a video and design.
Evaluation of all digital marketing, measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
Advise colleagues across the organisation on the effective use of digital and social media channels in communications
Your profile:
A relevant degree or equivalent experience
Skills and experience across marketing, digital communications, planning and evaluation, video creation and editing and photography
Knowledge of and ability to use appropriate social and digital channels to reach specific audiences and encourage engagement
Well-developed, proven organisational skills with the ability to manage time effectively, work to tight deadlines, and thrive under pressure.
Excellent ICT skills - including experience of using Microsoft Office, email marketing software, CMS, digital advertising platforms.
Strong design and editing skills, with experience in Canva and Adobe Creative Cloud Suite including InDesign, Premiere Pro, After Effects, Photoshop, Lightroom and Illustrator
Knowledge and experience of using social and digital media scheduling tools and systems, analytics, intelligence and event tracking on digital platforms including Google Analytics, Tag manager, Search console, Looker studio and Meta Events Manager.
Experience of copywriting and proof reading, and excellent attention to detail.
Please note, this post is politically restricted under the Local Government and Housing Act 1989, as amended by the Local Democracy, Economic Development and Construction Act 2009 and the post holder may not have any active political role either in or outside of work.
For more details on EMCCA including our rewards and benefits, please visit: https://eastmidscareers.co.uk
Office location – all roles are based at NGEC, Saltergate, Chesterfield, S40 1UT unless stated otherwise.
Please note – at this time EMCCA cannot offer sponsorship. For more details on EMCCA, our rewards and benefits, and to apply, please visit: https://eastmidscareers.co.uk
Closing date: 22nd June
