Media and Campaigns Manager
Policy in Practice
Location Hybrid: home and Westminster, London office preferred
Permanent, 5 days per week
Salary: £50,000 to £55,000
Closing date: Rolling recruitment, will close when filled
Purpose of the job
We’re looking for a strategic thinker with a passion for public service to join us as a Media and Campaigns Manager. This role is ideal for someone with a proven track record in campaign management, media relations, and delivering impactful communications. You’ll bring a results driven mindset, identifying long term opportunities to drive positive change for people on the lowest incomes.
You’ll be a smart communicator who understands the power of narrative and message testing. Whether you come from policy advocacy, research or campaigning you’ll thrive on strategic communications that blend data and creativity to inuence key decision makers. You’ll lead on brand awareness and media prole, crafting messages that resonate with diverse audiences, from policymakers and journalists to end users.
Working closely with the Chief Marketing Ofcer and occasionally the Founder and Managing Director, you’ll lead campaigns and use both traditional and digital marketing techniques to amplify our work. Your expertise in public affairs and media outreach will shape how we engage with inuencers, customers, and critical sectors. You’ll craft and test messages that land with different audiences, engaging stakeholders at all levels.
As part of a small but dynamic marketing team, you’ll support the growth of our activities and impact. Your ability to build relationships quickly and inuence at senior levels will be key to driving success across campaigns and aligning messaging with strategic goals.
Main accountabilities
1. Media: Maintain and grow the number of media contacts we have warm relationships with to build our brand awareness. Identify key regional and sector media titles and proactively build relationships with them to gain coverage. Manage reactive media enquiries, leading on responses with some input from policy colleagues to answer journalist queries and gain coverage
2. Campaigns: Plan and execute our programme of tiered campaigns to grow our audiences in existing and new sectors. This will encompass gold campaigns to launch high prole policy analysis, such as our groundbreaking Missing Out 2024 report, as well as silver and bronze campaigns to celebrate wins such as new clients or product launches.
3. Partnerships: Identify and work with our sector partners to raise awareness of our brand. Create and execute a joint promotion plan with each partner. Promote new clients
4. Awards: Identify industry awards for Policy in Practice to enter and win. Proactively support clients to enter sector awards.
Other duties
● Support our public affairs work with central government
● Together with marketing colleagues deliver the marketing goals to build brand awareness, grow our audience, create sales leads and support retention
● Deliver our strategic messages and champion their promotion in all our work
● Support the senior team in the development and execution of business strategy
● Other marketing activities as directed by the CMO
● Provide marketing advice and support to colleagues for the delivery of projects
● Work with policy and research colleagues to get more awareness of our thought leadership work. This will include promoting our policy analysis, blogs and reports
