10 years ago, virtually to the day, I launched the @comms2point0 Twitter account into the world. It’s become an important part of my life. As my daughter would say – Dude, that sounds a bit dramatic.
by Darren Caveney
Read moreit's time to 'nerd-up'
Data. Being a nerd. Keeping notes. It can all help you craft effective communications plans and campaigns.
by Will Mapplebeck
Read moreessential comms skills: the art of writing a good press release
Despite what some people say, the press release still has a place in our comms toolkit. This helpful new post provides a useful guide to creating an effective release.
by Emma Lyons
Read moresign of the times – how changes in the euro’s advertising sponsors highlights societal, tech and world trends
My love for the once beautiful game waned a while back. But like many others I have been enjoying the Euro’s this summer. Partly because it’s a big trip down memory lane, which has had me reflecting on the advertising and sponsorship. Which is really what the event is all about. Wait, did you think it was about football?
by Darren Caveney
Read morehow to ace presentations
Presentation skills are a potent weapon in our comms armoury. But how can we improve to get the most out of the opportunities around us? By being ACE.
by Darren Caveney
Read more3 things I learned this week – volume 23: jcb's, hitting the road and social anxiety
Here’s the content you’ve all been waiting for: Me sat astride a JCB digger 😆
by Darren Caveney
Read moremaking the case for citizen experience (citx)
You’ve probably heard that “Customer Experience” (CX) is the next big thing. Wherever you go there are adverts for CX platforms, CX jobs and CX consultants. CX is red hot in the commercial sector with many organisations extolling the virtues (and rightly so) that improved customer understanding can deliver to a business. It increases revenue, aids customer retention and improves satisfaction. What’s not to like?
by Dave Worsell
Read moretelling tales – learn how to craft brilliant stories: creativity lab 3
Creativity Lab 3 is going to be a belter. Read on to find out why, and why it’s free to attend…
by Darren Caveney
Read morecommsing the comms - our story of 2020/21
I’ve just published my first communications annual report. “And about time too”, you might say. Reporting your work in any industry or profession is so important, but why is it something that many of us in communications don’t do regularly?
by Oliver Tipper
Read moredon’t be afraid of a crap idea. and 9 more top tips from creative agencies
Well in a TV wars style battle, Creativity Lab 2 was pitted against Dominic Cummings’s explosive testimony evidence to MPs. But 120 comms pros tuned in to the second Lab and there was a tonne of learning on tap.
by Darren Caveney
Read more5 rules for using twitter positively in 2021
All social media channels are full of pros and cons. Likes and dislikes. Opportunities and threats. Here’s one comms pro’s insights and lessons about Twitter and getting the most from it.
by Ben Capper
Read morecreativity lab 2 – special guests announced today
Creativity Lab 2 is going to be a unique opportunity to hear from creative, advertising and branding agencies.
And I can announce today the guest panel.
by Darren Caveney
Read morelone doesn’t mean alone: 5 top tips for solo comms professionals
There are plenty of pros and cons working as a comms team of one. This new guest post perfectly captures them and is packed full of learning and insights if this is your world…
by Eva Duffy
Read morethe european super league: how not to announce something
History will remember 18th – 21st April 2021 as a seismic 48 hours in the world of soccer-footy-ball.
by Ben Capper
Read morecommunicating a royal funeral: 8 reflections and lessons
I always tell applicants at interview that working in my team is like no other council. And that was certainly true in the last ten days.
by Louisa Dean
Read morewant to up your webpage game? here are the 6 things you need to prioritise
Creating informational content is tough. And, in the social media age, it’s easy to neglect your website for any sparkly new platform that catches your eye. But for many time constrained comms teams, your website is your bread and butter, and your webpages the meaty filling that support your goals.
by Hayat Rachi
Read morebeware: snake oil story snatchers – your story is yours, share it wisely
The word story is everywhere, and I am not cheering. Despite working as a story activist and being deeply committed to positive social change through compelling stories, I’m worried about where we are with story.
by Dawn Reeves
Read morecaterpillar cake wars are fun. copying not so much
be bold, be birmingham: the inside track on creating a brand new narrative for a city
6 big comms team challenges for spring 2021, and 6 resources and ideas to help tackle them
April: A month of sunbathing and snow fall. And a new financial year for public sector comms teams which means new plans, new resources, maybe even new teams, and some fresh challenges to get stuck into.
by Darren Caveney
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