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tonight matthew, I’m going to be...  

May 6, 2025 Darren Caveney

Do you remember Stars in their Eyes – the TV programme where you step towards the curtains as Darren, a plumber from Aberdare, and emerge the other side as Elvis?   

by Emma Northcote

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags tonight matthew, I’m going to be..., stars in their eyes TV show, Emma Northcote, Perago, service design and communications, communications transferable skills, comms2point0 good practice communications

5 lessons from a year’s worth of fire service communication work

May 5, 2025 Darren Caveney

This will get you any job you ever want.

The words of the preeminent Zander Mills, a legend of the fire and rescue service communications world, and a very good friend, as he handed me our first ever South Yorkshire Fire Campaign Highlights document.

by Jack Grasby

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time

May 1, 2025 Darren Caveney

Time. I never had enough of it. Policing and crime is mainly reactive and always has an element of crisis about it. The very nature of it means from one day to the next you never knew what would happen. Taking time out to attend awards events or even apply just didn’t feel achievable and that makes me sad now.

by Dee Cowburn

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misunderstood at work? you might be narrating unreliably

April 21, 2025 Darren Caveney

Last week, I was preparing to lead a session of our work book club. We’d been reading Milkman by Anna Burns, a novel that’s famously challenging, darkly hilarious (in my opinion) and narrated by someone whose grip on memory, chronology and conversational accuracy is somewhat questionable.

by Eva Duffy

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In resources + good stuff, strategy + planning, training + development Tags misunderstood at work? you might be narrating unreliably, Eva Duffy Royal Free, using AI effectively, AI for storytelling, comms2point0, public sector communications best practice

it’s time to move on from “more with less”

April 9, 2025 Darren Caveney

If you’ve been in public sector comms for the past 15 years you’ll have heard someone talk about how it’s important to “do more with less”.

by Ben Capper

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Tags it’s time to move on from “more with less”, abolition of NHS England, public sector communications, Local Government Reorganisation, Giving comms teams the right tools for the job, communications teams can continue to deliver great work and value to their organisations; whatever the challenges they face, Ben Capper Grey Fox Communications and Marketing, comms2point0 best practice communications

the battle for trust: a public sector cup final

April 9, 2025 Darren Caveney

It’s March 16th and the clock at Wembley stands at 94 minutes. Newcastle United haven’t won a domestic trophy for more than 70 years and have just conceded a late goal in the latest in a long and forlorn series of doomed attempts.

by Ross Wigham

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags NHS communications, public sector communications, public sector communications best practice, building trust and managing reputation, Ross Wigham, trust in the public sector, comms2point0 communications best practice, the battle for trust: a public sector cup final

the unawards winners masterclass 2025 - your guide to the big day

April 9, 2025 Darren Caveney

It’s back - the best free learning event in the comms calendar - the UnAwards Winners Masterclass.

by Darren Caveney

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In campaigns + media, research + evaluation, resources + good stuff, training + development Tags UnAwards Winners Masterclass, UnAwards, comms2point0 UnAwards, Darren Caveney UnAwards organiser, comms2point0 communications consultancy, public sector communications consultancy

embracing the contradictions of creativity

March 10, 2025 Darren Caveney

Creativity is a beautiful mess. Frustrating as hell one moment, sparking genius the next. As comms pros, we’re always chasing that spark to craft stories, make connections, and spark real change.

But here’s the kicker, the creative process? Never a straight line.

by Lara Iyer and Alan Oram

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In campaigns + media, digital + social, research + evaluation, resources + good stuff Tags embracing the contradictions of creativity, the creative process, creativity tips, how to be creative, Alive with Ideas, comms2point0

viva la evolution: embracing comms science 

February 13, 2025 Darren Caveney

Quick straw poll - how many of you reading this have a science degree or qualification?  An incredibly crude and wholly unscientific survey of LinkedIn would suggest few.  

by James Morton

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags embracing comms science, Quick straw poll - how many of you reading this have a science degree or qualification?  An incredibly crude and wholly unscientific survey of LinkedIn would suggest few, communications best practice, James Morton, science skills gap?, comms2point0 communications and pr

is ai ok?

February 6, 2025 Darren Caveney

It seems like every week we get a new announcement about the benefits or pitfalls of AI.

by Ian Curwen

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags the benefits or pitfalls of AI, Is AI OK?, how to use Ai, AI for communicators, AI for communications, DeepSeek, Using Microsoft Copilot, best practice communications, Ian Curwen communications professional, Staying safe with AI, comms2point0 best practice communications

musk vs oldham

February 2, 2025 Darren Caveney

When the world’s richest man wields his social media platform as a weapon, what chance does the truth have?

by Robin Marshall

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags musk vs oldham, Oldham Council, Elon Musk decided to take aim at Oldham, Robin Marshall, comms2point0 good practice communications

is this the trend?

January 27, 2025 Darren Caveney

Trending topics on social media used to be a big deal. They would grant bonus reach for our posts, and let us know what was popular, important, and leading the conversation each day. These were the days of hashtags being shown in the top right of TV programmes to help fans “join the conversation”.

by Ben Tysoe-Bailey

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags is this the trend?, trending topics on social media, are trends on social media over?, social media tips 2025, Ben Tysoe-Bailey, comms2point0 communications best practice

mentoring memoirs: the 10 ‘C’s plan for a successful mentee experience

January 16, 2025 Darren Caveney

Thinking of getting yourself a mentor in 2025? Here are 10 opportunities and benefits for you to consider.

by Darren Caveney

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Tags Mentoring memoirs: The 10 ‘C’s for a successful mentee experience, getting a mentor, advice for mentees, should I get a mentor?, mentoring in communications, creating a mentoring plan, Darren Caveney comms2point0

awareness days – have they had their day?

January 6, 2025 Darren Caveney

There’s nothing I look forward to more at the start of a new year than a fresh diary in which to write. Whether you have an actual diary or a digital one, January is the time to look ahead and think about what’s coming up in the months that follow.

by Joanne Cochrane

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags awareness days – have they had their day?, awareness days in 2025 in the UK, awareness days marketing, Joanne Cochrane, local government communications, public sector communications, comms2point0

wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all.

December 9, 2024 Darren Caveney

A few days on and I still have a lovely warm glow from the 9th annual UnAwards.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all, The comms2point0 UnAwards 2024, best communications pr and marketing awards in the UK, best practice communications, public sector communications, Darren Caveney owner of comms2point0 and organiser of the UnAwards

the UnAwards 2024 - your guide to the big day

November 26, 2024 Darren Caveney

After a three-month build-up the UnAwards 2024 is almost here. Here’s your guide to the big day…

by Darren Caveney

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In campaigns + media, resources + good stuff, training + development Tags the UnAwards 2024 - your guide to the big day, the comms2point0 UnAwards, best uk communications pr marketing and digital awards, best UK industry awards, darren caveney unawards organiser

new webinar: 7 steps to assessing Bluesky’s role in 2025

November 25, 2024 Darren Caveney

Well, Bluesky seems to be doing rather well. Admittedly, that could just be within the bubble we’re in. But it’s growing quickly and – importantly – it’s generating engagement in a way Threads never did. Could it form part of  your professional use? Here’s a new webinar which may help you to decide.

by Alex Waddington and Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags NEW WEBINAR: 7 steps to assessing Bluesky’s role in 2025, should you use Bluesky?, where does blursky fit in your communications and marketing strategy?, bluesky use in the public sector, social media startegies for the public sector uk, darren caveney comms2point0, alex waddington whetstone communications

the UnAwards 2024 shortlist is live

November 17, 2024 Darren Caveney

The wait is over – the full UnAwards 2024 shortlist is LIVE.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags UnAwards 2024 shortlist announced, best communications pr and marketing awards, UK communications awards, comms2point0 UnAwards, Darren Caveney owner of comms2point0 UnAwards

bluesky - is this the moment?

November 13, 2024 Darren Caveney

With Elon Musk being added to Trump’s forthcoming new government is this the time for a meaningful Bluesky breakthrough?

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags bluesky - is this the moment? plus, which social platforms I do and don't use now, should you join Bluesky?, should you leave Twitter X?, social media strategy 2025, creating an effective social media plan campaign or strategy, where does social media fit into your communications strategy?, Darren Caveney comms2point0, public sector communications consultancy

the UnAwards 2024 public vote is live

November 7, 2024 Darren Caveney

Choose your favourites now…

by Darren Caveney

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