A snap round-up of a week in the wonderful comms world.
by Darren Caveney
Read moreempty petrol pumps: using behavioural science to communicate effectively about panic buying
Why do we panic buy? And how can we use this knowledge to improve communications and prevent panic buying?
by Ruth Dale
Read morerate my meeting – a genius idea. but could it take off?
A brilliant, creative session emerged from Comms Unplugged’s Vent Tent workshop, at the annual comms person’s retreat in beautiful Dorset. A lot of ideas were generated but one really did stick in my head.
by Darren Caveney
Read morehow to create key messages and a strategic narrative
Crafting key messages and forming strategic narratives is an essential skill for a communicator, but just where do you begin? Can you really get a compelling message into just 27 words and why should you start why?
by Andy Kirby and Jude Tipper
Read more3 things I learned this week – volume 24
Comms pride, respecting holidays, telling the truth:
The good the bad and the ugly of our weird and wonderful comms world.
by Darren Caveney
Read morewe regret to inform you…
Recruitment, I have come to learn, is the best way to find out if an organisation walks its talk – if the people working there truly live their values. Sadly, far too many of them don’t.
by Jill Spurr
Read morecan citx revolutionise tenant surveys?
In my last blog post I suggested that local authorities should think more strategically about CX and take a leaf out of social housing’s book, as a sector they seem to be much further along the citizen experience path. Despite this head-start there is still much more that can be done as disruptive technologies, like CitX, transform the tenant engagement experience.
by Dave Worsell
Read moremarket report: jobs and job seekers – summer/autumn 2021
There’s a fascinating jobs market playing out across the UK right now, with opportunities aplenty for those looking to change things up. What’s happening and what does it mean for the communications industry?
by Darren Caveney
Read morewhat's harder than being a head of comms? being two heads of comms
The role of head of comms in local government is a tough gig. So, imagine being a head of comms at two councils.
by Louisa Dean
Read moretwitter 10 years on: 10 personal reflections and lessons
10 years ago, virtually to the day, I launched the @comms2point0 Twitter account into the world. It’s become an important part of my life. As my daughter would say – Dude, that sounds a bit dramatic.
by Darren Caveney
Read moreit's time to 'nerd-up'
Data. Being a nerd. Keeping notes. It can all help you craft effective communications plans and campaigns.
by Will Mapplebeck
Read moreessential comms skills: the art of writing a good press release
Despite what some people say, the press release still has a place in our comms toolkit. This helpful new post provides a useful guide to creating an effective release.
by Emma Lyons
Read moresign of the times – how changes in the euro’s advertising sponsors highlights societal, tech and world trends
My love for the once beautiful game waned a while back. But like many others I have been enjoying the Euro’s this summer. Partly because it’s a big trip down memory lane, which has had me reflecting on the advertising and sponsorship. Which is really what the event is all about. Wait, did you think it was about football?
by Darren Caveney
Read morehow to ace presentations
Presentation skills are a potent weapon in our comms armoury. But how can we improve to get the most out of the opportunities around us? By being ACE.
by Darren Caveney
Read more3 things I learned this week – volume 23: jcb's, hitting the road and social anxiety
Here’s the content you’ve all been waiting for: Me sat astride a JCB digger 😆
by Darren Caveney
Read moremaking the case for citizen experience (citx)
You’ve probably heard that “Customer Experience” (CX) is the next big thing. Wherever you go there are adverts for CX platforms, CX jobs and CX consultants. CX is red hot in the commercial sector with many organisations extolling the virtues (and rightly so) that improved customer understanding can deliver to a business. It increases revenue, aids customer retention and improves satisfaction. What’s not to like?
by Dave Worsell
Read moretelling tales – learn how to craft brilliant stories: creativity lab 3
Creativity Lab 3 is going to be a belter. Read on to find out why, and why it’s free to attend…
by Darren Caveney
Read morecommsing the comms - our story of 2020/21
I’ve just published my first communications annual report. “And about time too”, you might say. Reporting your work in any industry or profession is so important, but why is it something that many of us in communications don’t do regularly?
by Oliver Tipper
Read moredon’t be afraid of a crap idea. and 9 more top tips from creative agencies
Well in a TV wars style battle, Creativity Lab 2 was pitted against Dominic Cummings’s explosive testimony evidence to MPs. But 120 comms pros tuned in to the second Lab and there was a tonne of learning on tap.
by Darren Caveney
Read more5 rules for using twitter positively in 2021
All social media channels are full of pros and cons. Likes and dislikes. Opportunities and threats. Here’s one comms pro’s insights and lessons about Twitter and getting the most from it.
by Ben Capper
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