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My love for the once beautiful game waned a while back. But like many others I have been enjoying the Euro’s this summer. Partly because it’s a big trip down memory lane, which has had me reflecting on the advertising and sponsorship. Which is really what the event is all about. Wait, did you think it was about football?
by Darren Caveney
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Presentation skills are a potent weapon in our comms armoury. But how can we improve to get the most out of the opportunities around us? By being ACE.
by Darren Caveney
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Here’s the content you’ve all been waiting for: Me sat astride a JCB digger 😆
by Darren Caveney
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You’ve probably heard that “Customer Experience” (CX) is the next big thing. Wherever you go there are adverts for CX platforms, CX jobs and CX consultants. CX is red hot in the commercial sector with many organisations extolling the virtues (and rightly so) that improved customer understanding can deliver to a business. It increases revenue, aids customer retention and improves satisfaction. What’s not to like?
by Dave Worsell
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Creativity Lab 3 is going to be a belter. Read on to find out why, and why it’s free to attend…
by Darren Caveney
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I’ve just published my first communications annual report. “And about time too”, you might say. Reporting your work in any industry or profession is so important, but why is it something that many of us in communications don’t do regularly?
by Oliver Tipper
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Well in a TV wars style battle, Creativity Lab 2 was pitted against Dominic Cummings’s explosive testimony evidence to MPs. But 120 comms pros tuned in to the second Lab and there was a tonne of learning on tap.
by Darren Caveney
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All social media channels are full of pros and cons. Likes and dislikes. Opportunities and threats. Here’s one comms pro’s insights and lessons about Twitter and getting the most from it.
by Ben Capper
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Creativity Lab 2 is going to be a unique opportunity to hear from creative, advertising and branding agencies.
And I can announce today the guest panel.
by Darren Caveney
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There are plenty of pros and cons working as a comms team of one. This new guest post perfectly captures them and is packed full of learning and insights if this is your world…
by Eva Duffy
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History will remember 18th – 21st April 2021 as a seismic 48 hours in the world of soccer-footy-ball.
by Ben Capper
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I always tell applicants at interview that working in my team is like no other council. And that was certainly true in the last ten days.
by Louisa Dean
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Creating informational content is tough. And, in the social media age, it’s easy to neglect your website for any sparkly new platform that catches your eye. But for many time constrained comms teams, your website is your bread and butter, and your webpages the meaty filling that support your goals.
by Hayat Rachi
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The word story is everywhere, and I am not cheering. Despite working as a story activist and being deeply committed to positive social change through compelling stories, I’m worried about where we are with story.
by Dawn Reeves
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April: A month of sunbathing and snow fall. And a new financial year for public sector comms teams which means new plans, new resources, maybe even new teams, and some fresh challenges to get stuck into.
by Darren Caveney
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Just a couple of hours ago, the giant Ever Given container ship was freed from its ‘stuck’ position in the Suez canal. As ever, there are comms lessons aplenty here…
by Katrina Marshall
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How is it that some people have the knack of consistently delivering great creative work? What’s their secret and what can we learn to give our own creative work an inspirational boost? Check out this new series of free and fun learning opportunities – Creativity Lab.
by Darren Caveney
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Digital engagement – what’s hot, what’s not, benchmarking and resources, plus who is getting the best engagement and how? Take part in this large new research piece to see how you stack up against others in your sector
by Jen Morris
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