Data is becoming increasingly important for truly effective comms. That’s why UnAwards23 features a new “Best Use of Data” category – and this is why you should enter.
by Karen Pagett
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Data is becoming increasingly important for truly effective comms. That’s why UnAwards23 features a new “Best Use of Data” category – and this is why you should enter.
by Karen Pagett
Read moreThe 8th annual UnAwards launch TODAY. They're the most accessible industry awards around. Now is not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.
by Darren Caveney
Read moreAs I write this England’s mens’ batters are dispatching Australia’s weary bowlers to all parts of the ground in the final Ashes Test (bear with me if you’re not an England cricket fan, there is a point to all this…)
by Darren Caveney
Read more"We have two ears and one mouth so that we can listen twice as much as we speak." – Epictetus
by Dave Worsell
Read moreSo, Facebook’s (OK, Meta’s) answer to Twitter launched on Thursday in the UK and US (but not in Europe because of the EU’s privacy laws)
Did you join it? It seems like a lot of people did. But as comms pros where should it fit into our comms strategy?
by Darren Caveney
Read moreI’ve just won a CIPR Excellence award and the feeling of elation is still incredible in the days after the event.
by Louisa Dean
Read moreWe’re all forever tweaking and finessing our social media approaches. But with dwindling attention spans, huge competition for eyeballs and the never-ending changes to algorithms it’s really key that we understand what we should and shouldn’t do to remain effective.
by Alex Waddington and Darren Caveney
Read moreTaking research findings into the home - how to get consumers to take action when they have never heard of you
by Elin Price
Read moreThe top table. It’s a funny phrase isn’t it? It reminds me of family weddings I’d tried to dodge. Or, worse still, being sat at the top table at a wedding and feeling detached from the rest of the guests.
by Darren Caveney
Read moreSocial media is ever-changing shifting sands, we know. Keeping on top of new developments and key trends is a challenge for all comms people. So this new – insight-packed – case study is super helpful.
by Nick Moore
Read moreLast week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.
by Ben Capper
Read more4 big reasons you can’t miss orlo’s uk tour
It’s time to get out of your work bubble and mingle with your peers! At Orlo we love connecting with our social champions, whether that’s attending the events that you hold or hosting our own. There’s so much value in connecting with our community, so with that in mind… we’re going on tour AND coming to a city or town near you!
Read moreIn today’s society, the public expects convenient, digital and responsive services, but engagement can be costly and time-consuming. Public sector organisations are struggling to share information and gather feedback from their entire communities, often relying on expensive data collection, town hall meetings and awareness campaigns. Because of a lack of effective engagement channels, people are ready for a more digital government that provides a more streamlined experience.
by Louise Barker
Read moreI’ve always had a bit of a problem with the word ‘strategy’. It’s overused (everyone wants a strategy for something right?) and can be intimidating (strategy must be a big, important, complicated thing surely?).
by Victoria Ford
Read moreIf there’s one thing that comes up time and time again in conversations with communicators, particularly in the public sector, it’s the common theme of people outside of the profession do not entirely understand what we do. Particularly the amount of hard work, skill and professionalism that goes into it.
by Paul Compton
Read moreAt the UnAwards Winners’ Masterclass, last year’s champs shared their paths to glory – and there were some welcome signs that communications teams are finally being let into top tier decision-making.
by Karen Pagett
Read moreHave you ever been ghosted? I’ve heard from friends navigating the dating scene that it’s sadly an all-too-common occurrence. You meet, you feel a strong connection, you’re talking every day on WhatsApp discussing plans for a brilliant future together and then one day – Nothing. Nada. Zilch
by Catherine Farrell
Read moreI don’t know about you, but for many years, to a seasoned old comms pro like me, data was the domain of the techies. IT stuff. It was numbers. It was spreadsheets. It was dull! Us comms folk, we’re creative you know. We work with words, and images and stories.
by Georgia Turner
Read more‘Multi billion pound black hole’, ‘councils on the brink of bankruptcy’ and ‘sleepwalking into financial disaster’ - recent media headlines paint a seriously bleak picture of the UK’s economy. The downturn coupled with soaring inflation and continued budget cuts has left local authorities in a difficult situation.
by Jack Fox
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