Head of Campaigns and Behaviour Change
Coventry City Council
Salary: £65799 - £72513
Job Reference: coventrycc/TP/39042/12395
Contract Type: Full Time, Permanent
Working Hours: 37
Location: Council House, Earl Street, Coventry
Closing Date: 2 April, 2026
Our Values
In line with our One Coventry Values, we want to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects, including diversity of thinking. We particularly welcome applicants from minority ethnic, LGBT+, disabled and neurodiverse communities to make a real difference to our residents so that equity and respect remains at the heart of everything we do.
Our Values are:
Open and fair: We are fair, open, and transparent.
Nurture and develop: We help and encourage everyone to be their best and do their best.
Engage and empower: We talk and listen to others, working together as one.
Create and innovate: We embrace new ways of working to continuously improve.
Own and be accountable: We work together to deliver the best services for our residents.
Value and respect: We put diversity and inclusion at the heart of all we do.
We value diverse perspectives and experiences and are striving to create a workplace culture that is inclusive, is accepting of all and is free from discrimination and bias.
The Communications Team is at the heart of Council work, helping to promote decisions, publicise events and keep everyone informed and up to date.
The team works closely with councillors and senior managers to ensure all areas of the Council’s work get the publicity they need to help residents in their daily lives – from bin collections to staging the Godiva Festival and roadworks to fostering and adoption.
It works with local and national media organisations and across a broad range of communications tools to promote the Council’s work, including social media, digital and photography, as well as being responsible for areas such as internal marketing and graphic design.
The City Council provides vital services to thousands of residents and needs to make sure they know exactly what’s being planned and why. The Communications Team makes sure that happens, as well as keeping staff across the authority informed and able to carry out their roles equipped with the latest knowledge.
What is the job role?
Driving impactful campaigns for a diverse and inclusive city.
We’re looking for a dynamic and strategic Head of Campaigns and Behaviour Change to lead Coventry City Council’s major, insight driven campaigns that inform, engage, and inspire our residents. You’ll shape our annual campaign strategy, oversee high impact multi-channel work, and drive behaviour‑change initiatives that support the One Coventry plan.
Within our team people from minority ethnic backgrounds are currently under-represented across our senior-management team, as a result we would like to encourage both men and people from minority ethnic backgrounds to apply for this post. This does not prevent any other applicants with a protected characteristic or a non-protected characteristic from applying
Reporting to the Director of Communications and Policy, this is an opportunity to shape meaningful, high‑profile campaigns that make a real difference for Coventry and its residents.
What we offer?
Generous annual leave starting at 28 days annual leave (plus Bank Holidays) with option to purchase more and rising to 33 days following 5 years service.
Generous local government pension scheme to help plan for your future
Lifestyle discounts across a wide range of activities and retailers
Inclusive Employee Networks: embRace, Pride, Disabled, Young, and Women
Explore the full range of benefits at #MyRewards – Coventry City Council
If you’re passionate about strategic communications and driving positive change, we’d love to hear from you.
For information enquiries please contact Carl Holloway, Director of Policy and communications at Carl.Holloway@coventry.gov.uk
Who are we looking for?
As a senior leader, you’ll advise Cabinet Members and senior colleagues, guide a talented team, champion innovation, and ensure our campaigns are evaluated robustly and grounded in clear audience insight. You will also ensure that the Barcelona Principles, AMEC framework, and the ROSIE/OASIS model are used as standard across all campaign planning and evaluation. You’ll bring strong experience in behaviour change communications, data led strategy, and creative leadership, alongside the ability to translate complex policy into compelling public‑facing narratives.
All candidates must have the Right to Work in the UK. We are currently not offering sponsorship for this role.
If you need help or support to complete your application, please visit our accessibility page to see how we can assist you.
Guaranteed Interview Scheme - As part of our commitment to inclusion, we offer guaranteed interviews for specific groups of people. To qualify, you'll need to meet the minimum requirements for the role and identify with one of the below criteria:
Members of the Armed Forces and veterans
Are currently in care or have previously been in care
If you consider yourself to be disabled or if you have a long-term health condition
For full details on the application process please read the attached document on our jobs page labelled 'Coventry City Council Application Process'. If there is any evidence of a candidate using AI to complete their application, then the application will be rejected unless the candidate can provide a justification which the Council considers to be reasonable.
About Coventry
Coventry has a proud, innovative and creative spirit that throughout its history has seen communities come together to tackle problems and bring about real social change.
We are cutting-edge, challenging, youthful, vibrant and diverse.
At Coventry we are committed to excellence in everything we do. With around 5100 staff from a range of different backgrounds, our aim is to recruit and develop talented people who will focus on our customers, take responsibility, work together and find better ways of doing things.
To deliver the best services to our residents, we need the best people working for us to make a difference to our communities.
If you join us, we will provide a fantastic rewards and benefits package - to find out more please visit https://www.coventry.gov.uk/council-vacancies
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