just when you thought it was safe...

By Susie Lockwood

I love it when a piece of writing brilliantly captures an idea or observation that, when you read it, feels both obvious and revelatory. It’s a kind of joining the dots moment I suppose, and I experienced it most recently when reading this comment piece by Simon Jenkins on the Guardian website.

I’d definitely recommend reading it but, in a nutshell, Simon Jenkins suggests that far from isolating us into pale faced-creatures lit by the glow of an LCD screen, the digital world is bringing us out into the real world again by providing a customised map to where we want to be and who we want to see.

Read more
Print Friendly and PDF

confessions of a gritting geek

by Geoff Coleman

My name’s Geoff Coleman and I’m a gritting bore. There, I’ve said it and a cathartic experience it was too.

Now, in mitigation, can I explain how I’ve tried to turn that strange obsession into something useful?

With the weather taking a turn for the worse over the last fortnight, you may have noticed the advent of the #wmgrit initiative on twitter.

Read more
Print Friendly and PDF

get some social media

by David Grindlay

I have always been a supporter of the local press.

‘Life is Local’ as it appears on a masthead of one of our local newspapers and so it should be (mostly).

But times are changing and the population at large is becoming a bit more sophisticated in terms of what it expects and how it gets its news.

Read more
Print Friendly and PDF

getting the most from Flickr – the Midlothian way…

by Stephen McLean

Midlothian Council has found Flickr to be a really effective way of engaging with enthusiasts while also building a bank of photos of the local area.

A number of groups have been formed via the council’s website and through Rose Dewar -Midlothian Council’s Web Manager, who is a photography enthusiast herself.  These groups have submitted stunning photographs of Midlothian.

Read more
Print Friendly and PDF
Tags , , , , , , , ,

is it time to change the way comms teams work?

by Darren Caveney

Let's assume, just for a minute, that the accepted norm is that all organisations have Twitter feeds, Facebook pages and a website or two. How does that area of work stack up against the daily churn of media enquiries, press releases and marketing & communications plans?

And how do we manage the growth in demand for all of this work against a backdrop – for many - of cuts and reduced resources?

Read more
Print Friendly and PDF
Tags , , , , , , ,

building your business image through flickr

Flickr is home to over five billion of the world’s photos and is, without doubt, the most effective way to store, sort, search and share your photos online.

For business, quite aside from eliminating the need for expensive photo management software or suppliers, Flickr can also be a valuable branding tool and a great way to engage with your staff, customers and your business contacts.
Read more
Print Friendly and PDF
In , Tags , , , ,

map yourself a comms plan

by Darren Caveney

if you're looking to create a simple straightforward comms plan, then you might find this comms planning pack a useful starting point.

using a mind mapping technique, this pack walks you through the key planning stages.

the end result being a great outline comms plan guaranteed to get your project off on the right foot.

photo credit

Print Friendly and PDF
In Tags , , , , , , , ,

hello and welcome to comms2point0

You're either here because you've heard good things about a new support forum created for comms people by comms people ... or because you've been searching the web and you've stumbled across us.

Whether you're here by recommendation - or you've surfed your way to our site today.  Welcome. 

If you're looking for a some top tips, then be our guest (eleven golden rules for social media and business is currently our most popular post).  

If you're looking to link up with other people working in the comms sector, or looking for information or support on new media and integrated marcomms planning, then you're still in the right place.  Just head on over to the forum and join in today's chat.

or follow us on twitter @comms2point0 to catch up with what comms colleagues from across the UK are talking about today.

photo credit

Print Friendly and PDF
Tags , , , , , , , , , , ,