If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in June….
by Darren Caveney
Read moreai, comms and creativity
“AI Doomerism” is the popular media sport of generating panic about artificial intelligence and how it will take away everything we hold dear. It was a niche pastime 8 months ago. Now, it’s everywhere.
by Chris Bunting
Read moreand the winner is… why it’s so important to enter awards
I’ve just won a CIPR Excellence award and the feeling of elation is still incredible in the days after the event.
by Louisa Dean
Read morehow to be effective on social media - 5 things we learned from a data deep dive
We’re all forever tweaking and finessing our social media approaches. But with dwindling attention spans, huge competition for eyeballs and the never-ending changes to algorithms it’s really key that we understand what we should and shouldn’t do to remain effective.
by Alex Waddington and Darren Caveney
Read morefrom insider influencing to public campaigning
Taking research findings into the home - how to get consumers to take action when they have never heard of you
by Elin Price
Read moreare comms at your top table?
The top table. It’s a funny phrase isn’t it? It reminds me of family weddings I’d tried to dodge. Or, worse still, being sat at the top table at a wedding and feeling detached from the rest of the guests.
by Darren Caveney
Read moretv, film and cinema recs and reviews for comms people: may
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in May….
by Darren Caveney
Read more2023: social media observations from the front line
Social media is ever-changing shifting sands, we know. Keeping on top of new developments and key trends is a challenge for all comms people. So this new – insight-packed – case study is super helpful.
by Nick Moore
Read morewhen comms projects are good, this is what they look like
Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.
by Ben Capper
Read more4 big reasons you can’t miss orlo’s uk tour
4 big reasons you can’t miss orlo’s uk tour
It’s time to get out of your work bubble and mingle with your peers! At Orlo we love connecting with our social champions, whether that’s attending the events that you hold or hosting our own. There’s so much value in connecting with our community, so with that in mind… we’re going on tour AND coming to a city or town near you!
Read moremedia interview case study: beth dishes out ritual humiliation
In stockinged feet, somehow managing to look awkwardly relaxed as heavy rain poured outside, Rishi Sunak began as comfortably as he could, given who was sitting opposite him. Beth Rigby, Sky News’ political editor, has the look of an experienced deputy head teacher at an urban comprehensive who is not so much angry as, well, just disappointed in you.
by an anonymous comms pro
Read more3 principles of effective public engagement
In today’s society, the public expects convenient, digital and responsive services, but engagement can be costly and time-consuming. Public sector organisations are struggling to share information and gather feedback from their entire communities, often relying on expensive data collection, town hall meetings and awareness campaigns. Because of a lack of effective engagement channels, people are ready for a more digital government that provides a more streamlined experience.
by Louise Barker
Read morecommunicating change and the conundrum of a comms strategy
I’ve always had a bit of a problem with the word ‘strategy’. It’s overused (everyone wants a strategy for something right?) and can be intimidating (strategy must be a big, important, complicated thing surely?).
by Victoria Ford
Read moretv, film and cinema recs and reviews for comms people: april
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches February through April….
by Darren Caveney
Read morestandard bearers – fire sector lays down the marker for good comms
If there’s one thing that comes up time and time again in conversations with communicators, particularly in the public sector, it’s the common theme of people outside of the profession do not entirely understand what we do. Particularly the amount of hard work, skill and professionalism that goes into it.
by Paul Compton
Read morea seat for at the top table? certainly, comms, come this way
At the UnAwards Winners’ Masterclass, last year’s champs shared their paths to glory – and there were some welcome signs that communications teams are finally being let into top tier decision-making.
by Karen Pagett
Read moredear resident, your council tax bill is going up
“Dear resident, your council tax bill is going up and before you ask: no, you may not personally see anything extra for your money and yes, we know things are already tight thanks to the rising cost of living.”
Not really the easiest message to have to land, is it?
by Emma Proctor
Read moreautomation beats determination
Marketing Automation has the potential to change the way in which you achieve digital outcomes. It enables communications teams to be more strategic and to deploy communications that serve and influence their audiences over the longer term.
by Sadie Burgess
Read morethe pain of professional ghosting
Have you ever been ghosted? I’ve heard from friends navigating the dating scene that it’s sadly an all-too-common occurrence. You meet, you feel a strong connection, you’re talking every day on WhatsApp discussing plans for a brilliant future together and then one day – Nothing. Nada. Zilch
by Catherine Farrell
Read moredoctor google will see you now? making sure public health campaigns work when everyone’s an online expert
Misinformation online can prevent public health messages getting through to the people who need to see them. Applying smarter insights and behaviour change theory to your campaign strategy could make all the difference.
by John-Paul Danon
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