Employers are increasingly turning to social media as part of the recruitment process. Whether you view this as a gross invasion of privacy or just a sign of the times, it is fast becoming the norm, so how far should you take this into consideration in your online life?
Nowadays, it isn't enough to simply be present on social media, you also need to be active, but exactly how much sharing should you do? More and more employers are looking at online profiles as part of the recruitment process, as this BBC news programme confirms, so do you play it safe and look after your reputation or throw caution to the wind and let everything 'hang out' online?
turning tides
by Hannah ReesWe’re a bit different down in Cornwall. We’re not the sleepy backwater people might have once believed us to be. Since Cornwall Council was formed almost three years ago, things have changed significantly. New leadership, new Members and a new vision has revolutionised the way we do business. For the comms team, it’s been a gift.
future leaders network
by Kim Neville
LGcommunications has nominated 16 communications specialists from local authorities across the UK to take part in a new leadership programme. The LGC Future Leaders Network, aims to support up and coming officers, connecting them with peers and some of today’s local government luminaries to help them shape their thinking and forge relationships for the future.
What does the next generation of local government chief communications officers look like? I may have had a glimpse into the future yesterday when I joined the first gathering of LGcommunications Future Leaders’ Network in Westminster.
a tale of two teams
A Tale of Two Teams – how Norfolk County Council made Twitter a genuine customer service channel
In October last year colleagues of mine in our customer service team took over responsibility for replying to enquiries we received through Twitter. I’d like to say it was my idea but actually the desire to do this, and the foresight of how it could be developed, came from customer services.
toes in the water
by Ian Curwen
In the last week, much has been written about #localgov use of social media. Some people say we’re focussing too much of our time or resources on it, whereas others think we’re behind the curve.
In this blog post, I look at how Copeland Borough Council, a small Cumbrian district authority, has used social media to improve our communications and engagement work.
social media and the council mag
by Ross Wigham
Council magazines may seem like a strange topic for discussion given the amount of time and effort we now spend on social media (see my previous post) but I just wonder if we’re now discarding a tool that’s still got so much to offer in the internet age.
Whatever the format, people still love reading stories that build a narrative about where they live and what interests them.
snow champion is, champion
Take 2,500 snow shovels, tubs of rock salt and high visibility vests. Add a band of willing people ready to help their community. Sprinkle generously with snow...
You may have heard about Snow Champions taking to the streets of Sandwell in the bad weather. They’ve certainly been making an impression on Twitter and on the Sandwell Facebook page.
what if?
In January 2011, Monmouthshire County Council gave all its staff access to social media. I work in the communications department and I've championed its use ever since I saw how well people responded to a MySpace page I set up to get the community behind the restoration of Shire Hall in Monmouth: suddenly we had a way for people to talk to the council in a convenient, informal way.
winds of change …
I’ve been lucky enough to attend and participate in a couple of excellent events this past week or so. The first UKGovCamp in London and the second an LGComms seminar on social media in Cardiff.
A key theme running through both events was that of the shifting nature of the communications landscape, and the differing ways in which organisations are reacting and redifining activity. The sands are certainly shifting at speed for some, for others they're moving at a far gentler pace.
carry on camping
newspapers are not dead
by Mark AllenAs a local government press officer I am in the privileged position to interact with and read a wide range of social media, traditional media and new media sources on a daily basis.
Social and new media has enriched our knowledge of what people think and how they come to conclusions and is a very good thing on the whole.
I've have blogged since 2003, Tweet and use Facebook and Linked In and so am hardly a Luddite.
At a recent conference I was struck by how many people – mostly local bloggers – seemed to write off the newspaper and local radio industries.
surviving uncertain times - 7 top tips
by Carol Grant
One of the most prized leadership attributes at the moment is resilience. In uncertain times, it can be the key survival skill. Some people assume that they just need to develop the hide of a rhinoceros and they’ll be fine.
However, a thick skin can make you insensitive to subtle changes taking place around you. To avoid extinction, it pays to know what true resilience looks like.
If you can keep your head…
As Kipling said, keep your head while all around are losing theirs. This doesn’t mean having all the answers. It does mean keeping calm in the face of uncertainty. If you can, you’re better placed to evaluate choices and options.
knowing your ABC's
The world has never been more full of stats, figures and data. Bank losses, Facebook numbers, job cuts – the list is virtually endless and the transparency agenda has only increased the numbers maze.
Closer to home, our working world’s are also all about metrics, ROI’s, sales figures...
And our home lives are stacked full of numbers too – bank balances, school league tables, weather forecasts, mortgage rates, the price of fish.
how to fix council news
by Adrian Short
Adrian Short is a freelance designer, web developer and data analyst. He's also passionate about local government. In this challenging piece from his blog, reproduced here under a creative commons licence, he rolls a hand grenade under council news online and suggests ways it can be better presented.
Too long, too dull and far too pleased with itself. Little more than an exercise in vanity publishing. Irrelevant to the vast majority of people.
The complaints are numerous but at least you come here to read my blog not to find out when it’s bin day.
twitter… the next industrial revolution?
by Russ Cockburn
Digital communications are reaching all corners of society and Comms 2.0 needs to bridge the divide between old media and new. In the Black Country, Danks Cockburn PR are bridging that divide with traditional industry in an unlikely way.
Digital communications are reaching all corners of society and Comms 2.0 needs to bridge the divide between old media and new. In the Black Country, Danks Cockburn PR are bridging that divide with traditional industry in an unlikely way.
When we talk about trailblazers in social media, manufacturers would not be the first group of people that spring readily to mind.
I would have agreed with this popular consensus 12 months ago when I stood in front of ten down to earth engineering directors and extolled the virtues of ‘twitter’, LinkedIn and, to a lesser degree, Facebook.
comms new year’s resolutions
by Darren Caveney
New year’s resolutions… I’m sure that I read somewhere over Christmas that 86% of us don’t stick to them. So, the choice is pretty simple: either don’t make any, or only embrace those which are do-able and will make a real difference.
Career resolutions are just as important as the obligatory ones about health kicks, weight loss and being better with money.
But will we all stick to them? Er, well, approximately 14% of us will, then.
feeling the love for infographics
Government is making lots more data available openly but as communicators we can do much more than release a lot of excel spreadsheets and expect it to improve everyone’s lives.
That’s why I love infographics.
They make data (maths, spreadsheets... eurgh) into simple, powerful images that express things so that people like me can understand them (fonts, colours, hooray!)
So if you too would like to learn to love infographics, here are 14 top tips I’ve picked up along the way...
just when you thought it was safe...
I love it when a piece of writing brilliantly captures an idea or observation that, when you read it, feels both obvious and revelatory. It’s a kind of joining the dots moment I suppose, and I experienced it most recently when reading this comment piece by Simon Jenkins on the Guardian website.
I’d definitely recommend reading it but, in a nutshell, Simon Jenkins suggests that far from isolating us into pale faced-creatures lit by the glow of an LCD screen, the digital world is bringing us out into the real world again by providing a customised map to where we want to be and who we want to see.
looking for social media guidelines?
do you want to create a simple, straightforward set of social media guidelines?
do you want to ensure you 'engage', 'explore', 'discover' ... and still 'conform'?
don't want to write war and peace?
how about a set of social media guidelines in less than 140 characters?
sound good?
here you go then.
confessions of a gritting geek
My name’s Geoff Coleman and I’m a gritting bore. There, I’ve said it and a cathartic experience it was too.
Now, in mitigation, can I explain how I’ve tried to turn that strange obsession into something useful?
With the weather taking a turn for the worse over the last fortnight, you may have noticed the advent of the #wmgrit initiative on twitter.
