At the UnAwards Winners’ Masterclass, last year’s champs shared their paths to glory – and there were some welcome signs that communications teams are finally being let into top tier decision-making.
by Karen Pagett
Read moredear resident, your council tax bill is going up
“Dear resident, your council tax bill is going up and before you ask: no, you may not personally see anything extra for your money and yes, we know things are already tight thanks to the rising cost of living.”
Not really the easiest message to have to land, is it?
by Emma Proctor
Read moreautomation beats determination
Marketing Automation has the potential to change the way in which you achieve digital outcomes. It enables communications teams to be more strategic and to deploy communications that serve and influence their audiences over the longer term.
by Sadie Burgess
Read morethe pain of professional ghosting
Have you ever been ghosted? I’ve heard from friends navigating the dating scene that it’s sadly an all-too-common occurrence. You meet, you feel a strong connection, you’re talking every day on WhatsApp discussing plans for a brilliant future together and then one day – Nothing. Nada. Zilch
by Catherine Farrell
Read moredoctor google will see you now? making sure public health campaigns work when everyone’s an online expert
Misinformation online can prevent public health messages getting through to the people who need to see them. Applying smarter insights and behaviour change theory to your campaign strategy could make all the difference.
by John-Paul Danon
Read morefrom data-aaaagh📈 to data-aaaah 💡
I don’t know about you, but for many years, to a seasoned old comms pro like me, data was the domain of the techies. IT stuff. It was numbers. It was spreadsheets. It was dull! Us comms folk, we’re creative you know. We work with words, and images and stories.
by Georgia Turner
Read more3 reasons why local authorities should focus on reputation, now more than ever
‘Multi billion pound black hole’, ‘councils on the brink of bankruptcy’ and ‘sleepwalking into financial disaster’ - recent media headlines paint a seriously bleak picture of the UK’s economy. The downturn coupled with soaring inflation and continued budget cuts has left local authorities in a difficult situation.
by Jack Fox
Read morea new way for the public sector to support people with their mental health and well-being
When people ask ‘what does local government do?’, sometimes the answer is potentially saving lives.
written by Hello Lamp Post
Read moreis crisis communication changing?
comms2point0 interims - a brand new search and introduction service for candidates and recruiters
comms2point0 Interims is a search and introduction service matching talented communications professionals with recruiting organisations looking for skilled candidates for short and long term interim contracts and projects.
by Darren Caveney
Read morebig or small, we speak the same language
A view on strategic comms from the winners of Best Communications Team, and Best Small Team at the UnAwards 2022.
by Rob McCleary and Helena Hornby
Read morespin off - don't call us spin doctors
A political party in Scotland recently announced that if they won power they would merge health boards to save money. Of course, it’s the job of politicians to look for ways to make the public pound go further. There’s plenty to debate about what the optimum size for health boards might be, but that’s not what this blog is about. I was moved to put finger to keyboard by the use of one phrase: ‘spin doctors’.
by an anonymous comms pro
Read moredo more cooks always spoil the broth? harnessing the power of people and communities to create more effective communications
Are you testing your campaigns, your comms collateral, your digital channels? Here’s why you should.
by George London
Read moretv, film and cinema recs and reviews for comms people: january
If you’re anything like me a good TV or film recommendation is a handy thing to have. Especially in dark and gloomy January.
by Darren Caveney
Read morethe only way is ethics
Sitting at the comms2point0 UnAwards at the beginning of December, I was struck by a huge sense of pride. Pride at being part of a sector that produced such incredible work. There we are, the Comms professionals, empowering people to make choices, equipping them with information and influencing change. The awards highlighted work from large teams and small. Lighthearted messaging and the deathly serious. Passion and commitment and skill.
by Jill Spurr
Read moreit’s dropped – the unawards winners masterclass 2023
It’s back - the best free learning event in the comms calendar - the UnAwards Winners Masterclass.
by Darren Caveney
Read morethis year I’m taking a hard line on professional wellbeing – and this is why you should too
We all know that wellbeing is not just a nice thing to do but often we don’t make it a priority.
by Becky Murch
Read morethe value of creating the space to think
I’ve been reflecting on the comms2point0 email I received from Darren today entitled “less work more thinking” where he says it’s been nice to have downtime to plot and plan but “it doesn’t pay the bills”. For the first time ever Darren, I have to disagree.
by Holly Bremner
Read morewhat being on maternity leave has taught me about work
For the past 11 months I’ve not been at work. Instead, I’ve been looking after a brand new little human.
by Meg Rowley
Read moreartificial intelligence or abominable invention – unpicking the threats and opportunities of ai bot chatgpt
Well the comms and marketing people for ChatGTP deserve a prize – it’s literally been everywhere this past two weeks. But should we adopt it now or play a waiting game? This great new post is an essential read.
by Josephine Graham
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