Social media is ever-changing shifting sands, we know. Keeping on top of new developments and key trends is a challenge for all comms people. So this new – insight-packed – case study is super helpful.
by Nick Moore
Read morewhen comms projects are good, this is what they look like
Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.
by Ben Capper
Read more4 big reasons you can’t miss orlo’s uk tour
4 big reasons you can’t miss orlo’s uk tour
It’s time to get out of your work bubble and mingle with your peers! At Orlo we love connecting with our social champions, whether that’s attending the events that you hold or hosting our own. There’s so much value in connecting with our community, so with that in mind… we’re going on tour AND coming to a city or town near you!
Read moremedia interview case study: beth dishes out ritual humiliation
In stockinged feet, somehow managing to look awkwardly relaxed as heavy rain poured outside, Rishi Sunak began as comfortably as he could, given who was sitting opposite him. Beth Rigby, Sky News’ political editor, has the look of an experienced deputy head teacher at an urban comprehensive who is not so much angry as, well, just disappointed in you.
by an anonymous comms pro
Read more3 principles of effective public engagement
In today’s society, the public expects convenient, digital and responsive services, but engagement can be costly and time-consuming. Public sector organisations are struggling to share information and gather feedback from their entire communities, often relying on expensive data collection, town hall meetings and awareness campaigns. Because of a lack of effective engagement channels, people are ready for a more digital government that provides a more streamlined experience.
by Louise Barker
Read morecommunicating change and the conundrum of a comms strategy
I’ve always had a bit of a problem with the word ‘strategy’. It’s overused (everyone wants a strategy for something right?) and can be intimidating (strategy must be a big, important, complicated thing surely?).
by Victoria Ford
Read moretv, film and cinema recs and reviews for comms people: april
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches February through April….
by Darren Caveney
Read morestandard bearers – fire sector lays down the marker for good comms
If there’s one thing that comes up time and time again in conversations with communicators, particularly in the public sector, it’s the common theme of people outside of the profession do not entirely understand what we do. Particularly the amount of hard work, skill and professionalism that goes into it.
by Paul Compton
Read morea seat for at the top table? certainly, comms, come this way
At the UnAwards Winners’ Masterclass, last year’s champs shared their paths to glory – and there were some welcome signs that communications teams are finally being let into top tier decision-making.
by Karen Pagett
Read moredear resident, your council tax bill is going up
“Dear resident, your council tax bill is going up and before you ask: no, you may not personally see anything extra for your money and yes, we know things are already tight thanks to the rising cost of living.”
Not really the easiest message to have to land, is it?
by Emma Proctor
Read moreautomation beats determination
Marketing Automation has the potential to change the way in which you achieve digital outcomes. It enables communications teams to be more strategic and to deploy communications that serve and influence their audiences over the longer term.
by Sadie Burgess
Read morethe pain of professional ghosting
Have you ever been ghosted? I’ve heard from friends navigating the dating scene that it’s sadly an all-too-common occurrence. You meet, you feel a strong connection, you’re talking every day on WhatsApp discussing plans for a brilliant future together and then one day – Nothing. Nada. Zilch
by Catherine Farrell
Read moredoctor google will see you now? making sure public health campaigns work when everyone’s an online expert
Misinformation online can prevent public health messages getting through to the people who need to see them. Applying smarter insights and behaviour change theory to your campaign strategy could make all the difference.
by John-Paul Danon
Read morefrom data-aaaagh📈 to data-aaaah 💡
I don’t know about you, but for many years, to a seasoned old comms pro like me, data was the domain of the techies. IT stuff. It was numbers. It was spreadsheets. It was dull! Us comms folk, we’re creative you know. We work with words, and images and stories.
by Georgia Turner
Read more3 reasons why local authorities should focus on reputation, now more than ever
‘Multi billion pound black hole’, ‘councils on the brink of bankruptcy’ and ‘sleepwalking into financial disaster’ - recent media headlines paint a seriously bleak picture of the UK’s economy. The downturn coupled with soaring inflation and continued budget cuts has left local authorities in a difficult situation.
by Jack Fox
Read morea new way for the public sector to support people with their mental health and well-being
When people ask ‘what does local government do?’, sometimes the answer is potentially saving lives.
written by Hello Lamp Post
Read moreis crisis communication changing?
comms2point0 interims - a brand new search and introduction service for candidates and recruiters
comms2point0 Interims is a search and introduction service matching talented communications professionals with recruiting organisations looking for skilled candidates for short and long term interim contracts and projects.
by Darren Caveney
Read morebig or small, we speak the same language
A view on strategic comms from the winners of Best Communications Team, and Best Small Team at the UnAwards 2022.
by Rob McCleary and Helena Hornby
Read morespin off - don't call us spin doctors
A political party in Scotland recently announced that if they won power they would merge health boards to save money. Of course, it’s the job of politicians to look for ways to make the public pound go further. There’s plenty to debate about what the optimum size for health boards might be, but that’s not what this blog is about. I was moved to put finger to keyboard by the use of one phrase: ‘spin doctors’.
by an anonymous comms pro
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