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the unawards23 are open

September 4, 2023 Darren Caveney

The 8th annual UnAwards launch TODAY. They're the most accessible industry awards around. Now is not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags The UnAwards, the UnAwards23, UnAwards 2023, comms2point0 UnAwards, best communications and PR industry awards in the UK, free UK awards, Darren Caveney UnAwards organiser and comms2point0 owner, public sector communications and PR awards

the power of the comms strategy and the 80/20 rule

August 10, 2023 Darren Caveney

As I write this England’s mens’ batters are dispatching Australia’s weary bowlers to all parts of the ground in the final Ashes Test (bear with me if you’re not an England cricket fan, there is a point to all this…)

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags The power of the comms strategy and the 80/20 rule, how to create a successful communications strategy, council communications strategy and plan, communications consultant and specialist for local government, Darren Caveney owner and creator of comms2point0, communications best practice

hello epictetus

August 10, 2023 Darren Caveney

"We have two ears and one mouth so that we can listen twice as much as we speak." – Epictetus

by Dave Worsell

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In campaigns + media, research + evaluation, resources + good stuff, strategy + planning Tags hello epictetus, Dave Worsell, Hello Lamp Post, communications advice and tips, engagement and communications tools, comms2point0

tv, film and cinema recs and reviews for comms people: july

July 31, 2023 Darren Caveney

If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in July….

by Darren Caveney

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Tags tv, film and cinema recs and reviews for comms people: july, TV and film recommendations 2023, Darren Caveney creator and owner of comms2point0

making your comms count

July 31, 2023 Darren Caveney

I have a secret. I am a numbers and science geek.

by Laurel Chilcot Smithson

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags making your comms count, evaluation case study, evaluation best practice, how to evaluate your communications, comms2point0 communications, Laurel Chilcot Smithson

stories are data with soul: the power of storytelling

July 20, 2023 Darren Caveney

“Stories are data with soul” – There are many wise words our national NHS director of inequalities Dr Bola Owolabi has said over the past few years, but it was this sentence that really stuck with me.

by Sophie DiMauro

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags stories are data with soul: the power of storytelling, There are many wise words our national NHS director of inequalities Dr Bola Owolabi has said over the past few years, but it was this sentence that really stuck with me. by Sophie DiMauro, Storytelling tips and advice, good practice stroytelling, NHS stories, public sector communications best practice, comms2point0 best practice communications and pr

hey! let’s just make **** up - creative motivation tips

July 20, 2023 Darren Caveney

Are you flagging on the hamster wheel of perennial news stories? Do you resort to biro acupuncture to stay conscious in meetings? Is your life force being drained by national awareness days?

by Steve Watkins

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In campaigns + media, digital + social, resources + good stuff Tags hey! let’s just make **** up - creative motivation tips, Are you flagging on the hamster wheel of perennial news stories? Do you resort to biro acupuncture to stay conscious in meetings? Is your life force being drained by national awareness days?, Steve Watkins LNWH Trust in London, creative ideas and tips fo communicators and communications, public sector communications, comms2point0 best practice communications in the UK

threads and what the hell do you do with your comms strategy now?

July 7, 2023 Darren Caveney

So, Facebook’s (OK, Meta’s) answer to Twitter launched on Thursday in the UK and US (but not in Europe because of the EU’s privacy laws)

Did you join it? It seems like a lot of people did. But as comms pros where should it fit into our comms strategy?

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags threads and what the hell do you do with your comms strategy now?, Threads, How to use Threads, Should you use Threads app in your communications strategy, Darren Caveney, comms2point0 specialist communications consultancy

tv, film and cinema recs and reviews for comms people: june

July 6, 2023 Darren Caveney

If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in June….

by Darren Caveney

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In resources + good stuff Tags tv, film and cinema recs and reviews for comms people: june, Best TV and film to watch 2023, Darren Caveney creator and owner of comms2point0

ai, comms and creativity

July 4, 2023 Darren Caveney

“AI Doomerism” is the popular media sport of generating panic about artificial intelligence and how it will take away everything we hold dear. It was a niche pastime 8 months ago. Now, it’s everywhere.

by Chris Bunting

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Tags ai, comms and creativity, how to use AI in communications and pr, top tips on using AI, Chris Bunting, communications best practice uk industry event lgcomms government communications service and comms2point0

and the winner is… why it’s so important to enter awards

July 3, 2023 Darren Caveney

I’ve just won a CIPR Excellence award and the feeling of elation is still incredible in the days after the event.

by Louisa Dean

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags and the winner is… why it’s so important to enter awards, how to enter and win awards, communications and pr awards, The UnAwards, Louisa Dean head of communications, comms2point0

how to be effective on social media - 5 things we learned from a data deep dive

June 21, 2023 Darren Caveney

We’re all forever tweaking and finessing our social media approaches. But with dwindling attention spans, huge competition for eyeballs and the never-ending changes to algorithms it’s really key that we understand what we should and shouldn’t do to remain effective.

by Alex Waddington and Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags how to be effective on social media - 5 things we learned from a data deep dive, ‘This could have been a photo’ - video isn’t a magic bullet, Beware of basing your content approach on outliers, Authentic over designed content, Echo chambers aren’t always as echoey as you think, Don’t keep posting the same thing - and don’t get obsessed with length, Don’t keep posting the same thing - and don’t get obsessed with lengthdeep data dive communications reviews for better social media performance, Alex Waddington of Whetstone Communications, Darren Caveney creator and owner of comms2point0

from insider influencing to public campaigning

June 21, 2023 Darren Caveney

Taking research findings into the home - how to get consumers to take action when they have never heard of you

by Elin Price

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags from insider influencing to public campaigning, communications campaign case study, Elin Price Nesta, money saving boiler challenge campaign, comms2point0 communications best practice

are comms at your top table?

June 12, 2023 Darren Caveney

The top table. It’s a funny phrase isn’t it? It reminds me of family weddings I’d tried to dodge. Or, worse still, being sat at the top table at a wedding and feeling detached from the rest of the guests.

by Darren Caveney

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In research + evaluation, resources + good stuff, strategy + planning, training + development Tags are comms at your top table?, communications as a strategic business function, make sure your communications team is a part of your senior management structure, Darren Caveney comms2point0, comms2point0 creative communications consultancy

tv, film and cinema recs and reviews for comms people: may

June 5, 2023 Darren Caveney

If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in May….

by Darren Caveney

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Tags tv, film and cinema recs and reviews for comms people: may, top tips for tv and film watches in 2023, Darren Caveney comms2point0

2023: social media observations from the front line

June 5, 2023 Darren Caveney

Social media is ever-changing shifting sands, we know. Keeping on top of new developments and key trends is a challenge for all comms people. So this new – insight-packed – case study is super helpful.

by Nick Moore

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags social media observations from the front line, social media case study 2023, social media insights tips and lessons, social media for customer services case study, Nick Moore Leeds City Council, communications best practice uk industry event lgcomms government communications service and comms2point0

when comms projects are good, this is what they look like

May 22, 2023 Darren Caveney

Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.

by Ben Capper

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags when comms projects are good, this is what they look like, NHS communications case study, Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England, Ben Capper, comms2point0 best practice communications

4 big reasons you can’t miss orlo’s uk tour

May 21, 2023 Darren Caveney

4 big reasons you can’t miss orlo’s uk tour

It’s time to get out of your work bubble and mingle with your peers! At Orlo we love connecting with our social champions, whether that’s attending the events that you hold or hosting our own. There’s so much value in connecting with our community, so with that in mind… we’re going on tour AND coming to a city or town near you!

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags 4 big reasons you can’t miss orlo’s uk tour, social media best practice, best free communications and pr events in the UK 2023, comms2point0 best practice communications and pr

media interview case study: beth dishes out ritual humiliation

May 19, 2023 Darren Caveney

In stockinged feet, somehow managing to look awkwardly relaxed as heavy rain poured outside, Rishi Sunak began as comfortably as he could, given who was sitting opposite him. Beth Rigby, Sky News’ political editor, has the look of an experienced deputy head teacher at an urban comprehensive who is not so much angry as, well, just disappointed in you. 

by an anonymous comms pro

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags media interview case study: beth dishes out ritual humiliation, Rishi Sunak Beth Rigby interview in Japan at the G7, communications top tips, media interview do's and don't's, comms2point0 good practice communications

3 principles of effective public engagement

May 15, 2023 Darren Caveney

In today’s society, the public expects convenient, digital and responsive services, but engagement can be costly and time-consuming. Public sector organisations are struggling to share information and gather feedback from their entire communities, often relying on expensive data collection, town hall meetings and awareness campaigns. Because of a lack of effective engagement channels, people are ready for a more digital government that provides a more streamlined experience.

by Louise Barker

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags 3 principles of effective public engagement, engagement tips best practice and case studies, how to engage the public, Hello Lamp Post, comms2point0 communications and pr
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