Data is becoming increasingly important for truly effective comms. That’s why UnAwards23 features a new “Best Use of Data” category – and this is why you should enter.
by Karen Pagett
Read moreseparate personal vs ‘work’ facebook profiles: the problem may now be solved
One of the questions I’ve been asked for years is how to find ways of separating work profiles on Facebook with personal ones. Facebook’s terms and conditions dictate that you must not have separate accounts set up, and you definitely must not use fake names.
by Nick Moore
Read morethe unawards23 are open
The 8th annual UnAwards launch TODAY. They're the most accessible industry awards around. Now is not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.
by Darren Caveney
Read morethe power of the comms strategy and the 80/20 rule
As I write this England’s mens’ batters are dispatching Australia’s weary bowlers to all parts of the ground in the final Ashes Test (bear with me if you’re not an England cricket fan, there is a point to all this…)
by Darren Caveney
Read morehello epictetus
"We have two ears and one mouth so that we can listen twice as much as we speak." – Epictetus
by Dave Worsell
Read moretv, film and cinema recs and reviews for comms people: july
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in July….
by Darren Caveney
Read moremaking your comms count
stories are data with soul: the power of storytelling
“Stories are data with soul” – There are many wise words our national NHS director of inequalities Dr Bola Owolabi has said over the past few years, but it was this sentence that really stuck with me.
by Sophie DiMauro
Read morehey! let’s just make **** up - creative motivation tips
Are you flagging on the hamster wheel of perennial news stories? Do you resort to biro acupuncture to stay conscious in meetings? Is your life force being drained by national awareness days?
by Steve Watkins
Read morethreads and what the hell do you do with your comms strategy now?
So, Facebook’s (OK, Meta’s) answer to Twitter launched on Thursday in the UK and US (but not in Europe because of the EU’s privacy laws)
Did you join it? It seems like a lot of people did. But as comms pros where should it fit into our comms strategy?
by Darren Caveney
Read moretv, film and cinema recs and reviews for comms people: june
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in June….
by Darren Caveney
Read moreai, comms and creativity
“AI Doomerism” is the popular media sport of generating panic about artificial intelligence and how it will take away everything we hold dear. It was a niche pastime 8 months ago. Now, it’s everywhere.
by Chris Bunting
Read moreand the winner is… why it’s so important to enter awards
I’ve just won a CIPR Excellence award and the feeling of elation is still incredible in the days after the event.
by Louisa Dean
Read morehow to be effective on social media - 5 things we learned from a data deep dive
We’re all forever tweaking and finessing our social media approaches. But with dwindling attention spans, huge competition for eyeballs and the never-ending changes to algorithms it’s really key that we understand what we should and shouldn’t do to remain effective.
by Alex Waddington and Darren Caveney
Read morefrom insider influencing to public campaigning
Taking research findings into the home - how to get consumers to take action when they have never heard of you
by Elin Price
Read moreare comms at your top table?
The top table. It’s a funny phrase isn’t it? It reminds me of family weddings I’d tried to dodge. Or, worse still, being sat at the top table at a wedding and feeling detached from the rest of the guests.
by Darren Caveney
Read moretv, film and cinema recs and reviews for comms people: may
If you’re anything like me a good TV or film recommendation is a handy thing to have. Here are my watches in May….
by Darren Caveney
Read more2023: social media observations from the front line
Social media is ever-changing shifting sands, we know. Keeping on top of new developments and key trends is a challenge for all comms people. So this new – insight-packed – case study is super helpful.
by Nick Moore
Read morewhen comms projects are good, this is what they look like
Last week, we launched a new NHS recruitment campaign. It’s aimed at getting qualified mental health nurses to come and work at one of the five dedicated mental health trusts in the Northwest of England.
by Ben Capper
Read more4 big reasons you can’t miss orlo’s uk tour
4 big reasons you can’t miss orlo’s uk tour
It’s time to get out of your work bubble and mingle with your peers! At Orlo we love connecting with our social champions, whether that’s attending the events that you hold or hosting our own. There’s so much value in connecting with our community, so with that in mind… we’re going on tour AND coming to a city or town near you!
Read more