The algorithm is coming - how to approach a post-chronological Instagram. Some excellent tips from an eminent instagramer with 56,000 followers.
by Dave Musson
Read morewhat is our story?
“What we need is a narrative.” “We should be telling more positive stories.” “We don’t shout about what we do enough.” If you’ve worked in a comms team you’ll have heard this kind of thing in many a meeting. But if you work in local government you’ll know that telling your story well is easier said than done.
by Julie Waddicor
Read morewe failed. no-one died. please learn from it
Here’s a plea from one communications professional for us all to share, and learn, from our failures.
By Louise Powney
Read moreabc – the 3 drivers of great motivation
What gets you up in the morning? What really energises you? Know that feeling? That’s motivation.
By Carole Appleby
Read moreit’s a big ask. could we be cheeky and ask for your vote?
We’ve been shortlisted in the super prestigious Digital Leaders 100 for 2016. We’re rather chuffed. And we’re asking, well begging, for your vote…
by Darren Caveney
Read morethe curious tale of firey mcfireface: 5 things we learned from the creation of a social media behemoth
Sometimes a creative spark leaps out of nowhere, smacks you around the face and demands attention. Here's one such tale...
by James Morton
Read more5 gems of learning from winning communicators
The curtain has finally fallen on the UnAwards15. What have we learned? And what next?
By Darren Caveney
Read morecoaching’s not for softies – 5 coaching myths busted
Coaching. It's an incredibly powerful personal development process. But its benefits aren't limited to the individual - those around the coachee can benefit too.
by Carole Appleby
Read morewhat a 16-year-old at the start of their comms career thinks
Ever wonder what you'd think if you were just starting your career? Meet Max. He's 16.
by Max Youell
Read moreuseful lga purdah guidance for elections
With local elections set to take place - followed by the EU referendum in June - communications teams in councils around the country are once again working out what they can and can't do under the purdah guidelines.
by David Holdstock
Read morehow to win industry awards – 10 top tips from the unawards masterclass
Winning awards - they’re a morale boost aren’t they? But they’re definitely not easy to get. Alongside deciding if the work you’re doing is worthy of an award and having enough confidence to enter, you’ve also got to nail the whole application process too.
By Katie Brown
Read morevideo: a big-up for periscope
Diving into live broadcasting may seem a daunting prospect to comms teams, but one local council rose to the challenge.
by Daniel Cattanach
Read morecommunicating in a digital world: from social media to virtual reality – and why you still just need a bloody good comms strategy
Good communications can be a hard nut to crack. The explosion in digital channels, tool and platforms has provided communicators with brilliant ways in which to engage with customers, residents and patients. Has this made our jobs easier? Well, yes. And no. Which is why a good strategy is more important than ever.
By Darren Caveney
Read morebring your facebook alive with facebook live
Some of the best use of social media in the public sector over the past few years has been by police forces across the UK. So it’s no surprise to see West Midlands Police doing great things with Facebook Live…
by Peter Edney
Read morerotherham – a toxic brand
There’s a lot written about brands – positioning, attributes, equity. But sometimes brands are so badly damaged they need a whole extra level of expert care and attention. And when the damaged brand is a place, its people deserve better.
by our PANEL WRITER Jon Harrison
Read morea week in the life of comms2point0: a big event, some new business and a trip to the countryside
I’m often asked what it’s like working full time on comms2point0, and even more often “what do you actually do?” So I kept a diary to share a week in the life of working on the 'UK’s top communications outfit to exclusively use black and white images.'
By Darren Caveney
Read morethe magic of the internet (that I think some people forget)
We’ve all become so used to using websites, updating pages and sharing content. But, sometimes, it’s helpful to get a reminder on good and bad practice…
by Susie Crossland
Read morethe best of me and you
Effective and harmonious team working. That has to be a goal for any team. But how do you get there, what are the key steps? Well knowing your colleagues’ triggers and traits is a good place to start and a big advantage.
by Lindsay Narey
Read morewhat I have learned from being a head of communications for two years
Leading a team can be tough, lonely and thankless. It can also remind you why you got into the profession in the first place. This very honest review of two years spent as a head of communicates will resonate with many.
By GUEST EDITOR Emma Rodgers
Read morethe route to a perfect storm
Every so often a story surprises with how it takes off, goes viral or creates a spike in web traffic. Sometimes there is a good reason – it’s a great tale, a good human interest story or carries an amazing image. But a perfect storm is something else altogether.
by Mark Allen
Read more